SmokyMountainsGunsAndAmmo.com (“Smoky Mountains Guns & Ammo,” “SMGA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place orders for ammunition, guns, firearms accessories, and related products, or interact with us through email, phone, chat, social media, or in person. By accessing our site or purchasing from us, you agree to the practices described here.
Important: Firearms and ammunition are highly regulated. We use identity and age verification, fraud prevention, and compliance checks. If you do not agree with this policy, please do not use our site.
1) Information We Collect
We collect information to process orders, comply with federal and state laws, support customer service, prevent fraud, and improve our store.
a) Information You Provide
Account & Profile: name, username, password, email, phone.
Orders & FFL Details: billing/shipping addresses; government-issued ID (where allowed/required); FFL dealer information for firearms transfers; adult signature confirmations; purchase history (e.g., handgun ammo, rifle ammo, shotgun shells, bulk ammo).
Compliance & Verification: date of birth; documents to verify age and eligibility; affidavit statements where required by law; local permit numbers (if applicable).
Customer Support: messages, attachments, RMA forms, survey responses, product reviews.
Giveaways/Promos: entries, preferences.
b) Information Collected Automatically
Device & Usage: IP address, browser, OS, device identifiers, pages viewed, referring/exit pages, timestamps, clickstream.
Cookies & Pixels: session cookies for cart/checkout, analytics cookies, advertising pixels (see Cookies below).
Approximate Location: derived from IP for tax, shipping, and legal restrictions.
c) Information From Third Parties
Payment Processors: payment tokens, approvals/declines (we do not store full card numbers).
Fraud & Identity Services: verification results from services such as (example) identity/fraud screening providers.
Shipping Carriers & FFLs: tracking updates, delivery confirmations, transfer completion status.
Marketing/Analytics Partners: aggregated site metrics and campaign performance.
2) How We Use Your Information
We use your information to:
Process Orders: pick/pack/ship ammunition and firearms; route firearms to your chosen FFL; schedule adult-signature deliveries for ammo where required.
Verify Age & Eligibility: meet federal, state, and local laws (e.g., age restrictions for handgun/long-gun ammunition).
Prevent Fraud & Abuse: confirm identity, monitor high-risk transactions, block malicious activity.
Customer Support: handle inquiries, returns, warranties, recalls, and product safety notices.
Legal Compliance: recordkeeping, audit, law-enforcement requests, sanctions/export controls.
Improve & Market Our Store: analyze performance, personalize content, show relevant offers for ammo for sale, bulk ammo deals, magazines, optics, and range gear.
Communicate With You: order and shipping emails, policy updates, newsletters (opt-out anytime).
3) Legal Bases (GDPR/UK-GDPR, where applicable)
Contract: to fulfill your purchase.
Legal Obligation: to comply with firearms/ammo laws, tax, accounting, and recordkeeping.
Legitimate Interests: security, fraud prevention, personalization, analytics.
Consent: email marketing where required; certain cookies/advertising (you may withdraw consent).
4) Cookies, Pixels & Similar Technologies
We use:
Essential Cookies: cart, checkout, authentication.
Analytics Cookies: site usage (e.g., product pages like 9mm ammo, .223/5.56, .30-06).
Advertising Pixels: to show relevant promotions off-site for ammunition and guns; frequency capping and performance.
Preference Cookies: remember settings, FFL selections.
Your Choices: Most browsers let you block or delete cookies. Blocking essential cookies may break site features. Some ad choices can be managed via industry opt-outs (e.g., DAA/NAI) where available.
5) How We Share Information
We do not sell your personal information. We share only as needed:
Service Providers: payment processors, shipping carriers, FFL dealers, fraud-prevention and identity-verification vendors, email/SMS platforms, website hosting, IT/security, analytics, customer-support tools—bound by contracts to use data only for our services.
Compliance & Safety: law enforcement, courts, regulators, auditors, or to enforce our Terms & Conditions, protect our rights, investigate fraud, prevent harm.
Business Transfers: in a merger, acquisition, financing, or sale of assets, data may transfer subject to this Policy.
With Your Consent: e.g., publishing product reviews with your display name.
6) Data Retention
We retain data for as long as necessary to:
complete transactions;
comply with firearms/ammo recordkeeping laws;
resolve disputes;
enforce agreements; and
meet tax/audit requirements.
When no longer needed, we anonymize or securely delete information.
7) Security
We implement administrative, technical, and physical safeguards (encryption in transit, limited access, monitoring). No method is 100% secure. Please use a strong password and protect your account.
8) Your Privacy Rights
Depending on your location, you may have rights to:
access, correct, or delete personal data;
object to/limit processing;
data portability;
withdraw consent for marketing;
lodge a complaint with a supervisory authority.
US State Privacy (e.g., CA/VA/CO/CT/UT): You may request access/deletion, and opt out of certain data sharing/targeted advertising where applicable. To exercise rights or appeal a denied request, contact us at [privacy@smokymountainsgunsandammo.com
Do Not Sell/Share (CPRA): We do not sell personal information for money. To opt out of cross-context behavioral advertising, use “Do Not Sell or Share My Personal Information” (if provided) or email us.
9) Children’s Privacy
Our site is not for children. We do not knowingly collect data from anyone under 16. Purchases of ammunition require legal age verification (see Terms & Conditions). If you believe a minor provided data, contact us for deletion.
10) International Users & Export Controls
We operate in the United States. If you access the site from outside the U.S., you consent to U.S. data processing. Exports of ammunition, firearms, and certain accessories may be restricted by U.S. law (e.g., ITAR/EAR). We do not ship internationally unless explicitly stated.
11) Third-Party Links
Our site may link to third-party websites. We are not responsible for their privacy practices. Review their policies.
12) Changes to This Policy
We may update this Policy. Changes are effective when posted with a new “Effective Date.” Material changes may be communicated via email or site notice.
13) Contact Us
Smoky Mountains Guns & Ammo
Email: [support@smokymountainsgunsandammo.com